The woman behind the academy
Elegance is not about being noticed — it's about being remembered.
— Lady Serena
30+
Years of experience
3000+
Women transformed
7
Specialist programs
100%
Personalised approach
My story
A journey from self-doubt to self-mastery
Lady Serena is of Royal lineage and her journey began as a teenager trained in Store Announcing, Makeup Artistry, Finishing School Direction & Modelling.
Growing up on a dairy farm with no running water or electricity, then on leaving school working as a Nanny.
Today, Serena has guided thousands of students through the same transformation she once sought for herself — helping them step into their power, refine their presence, and live beautifully with intention and grace.
My philosophy
I don't teach people how to look or live a certain way. I teach them how to feel certain — about who they are and how they show up in the world.
— Lady Serena
At Serena's Image Academy, we believe that authentic confidence is the most powerful thing a person can wear. Our programs are not about conforming to a standard of beauty — they are about uncovering and amplifying the unique qualities that make you extraordinary.
Every program is designed with intention, combining practical skills with deep personal work. Whether you are refining your professional image, preparing for a significant life transition, or simply ready to invest in yourself or your home.
Credentials & training
Expertise you can trust
Certified Image Consultant
Internationally accredited image consulting certification with specialisation in colour analysis and personal image & styling.
Deportment & Etiquette Specialist
Advanced training in modern etiquette, social protocol, and deportment for professional and social settings.
Personal Development Coach
Qualified coach with expertise in confidence building, mindset, and transformational personal growth.
Makeup Artistry & Colour Theory
Professional makeup artistry training with deep expertise in colour theory and skin tone analysis.
Interior Design & Styling
Formal training in interior design principles, space planning, and creating environments that reflect personal identity.
Modelling & Presentation Coaching
Trained in runway technique, photographic posing, and presentation skills for both professional and personal contexts. Experience in hero roles in television commercials. Gala & shopping centre fashion parade producer, stylist, choreographer, and compere.
Ready to begin your transformation?
Explore Serena's programs and take the first step toward the most confident, refined version of yourself.